Don’t judge a smart speaker by its sales — at least that’s the story floating around the internet today, as Ad Age has revealed a study showing that Google Home is six times likelier than Amazon Alexa to answer user requests correctly. The research, conducted by New York-based digital agency 360i, backs the search company’s voice assistant, despite consumers clearly choosing Amazon’s option instead.
In March, eMarketer reported that Amazon Alexa has a 70% share of the voice controlled speaker market.Using proprietary software to ask both Google Home and Amazon Alexa some 3,000 questions, Google’s voice assistant emerged six times likelier than the competition to answer correctly. The results are surprising but make sense when you consider the companies’ disparate approaches to voice assistant technology.
Google sources a great deal of its information from the Knowledge Graph, a database of facts the search giant has been culling from its search results over the past five years. The Knowledge Graph is a huge program that links…
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