Source: Bored Panda
A Dutch menswear company has exposed the lingering anti-gay sentiment that still runs deep in parts of society, by releasing an ad campaign that shows same-sex couples doing things like (shock!) kissing and embracing.
The Dutch are a famously tolerant and open-minded people, and the company in question, SuitSupply, has courted controversy before. However the founder and CEO, Fokke De Jong, makes his position clear.
“The attraction between people is an important part of fashion advertising,” he said. “A campaign featuring the attraction between men was long overdue and particularly relevant for our brand.”Dutch newspaper NRC Handelsblad reports that the company has seen over 10,000 Instagram followers leave since the campaign began, suggesting that it has been poorly received by a large number of people. Mr. De Jong had been aware of the potential for controversy. “We do believe there is potential for negative impact, especially in countries where we have a significant presence, that are known for contrasting viewpoints.” To this end, the photos of men kissing won’t be shown in countries that have a poor record on gay rights, such as Russia and the United Arab Emirates. Mr. De Jong believes that the company’s outlets there would be closed immediately if this were…
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