Source: Dumb Little Man
We’re not going to suddenly see a robot takeover in 2019. However, we will see the continued improvement and application of artificial intelligence in marketing.
As software gets better, the strengths of AI remain: taking in and processing large amounts of information very quickly and performing tedious tasks without complaint.
Next year, we will see marketers ramp up the integration of the application of artificial intelligence in marketing.Here are some of the areas you can expect to see AI gain ground in marketers’ everyday routines:
Content Creation
Was this article written by artificial intelligence? Would you even be able to tell if it was?
No, the current and near future of AI does not allow for writing fully creative and narrative pieces. However, many of the sports and finance articles you read are already authored by artificial intelligence. AI is helping marketers speed up and optimize many areas of content creation.
Video
As video takes over your Facebook newsfeed, AI is helping speed up the process of creating videos in a major way. Antonio Otalvaro, CEO of Raw Shorts, sees the value in automation and efficiency and knows that creators are mainly looking for a way to cut down on tedious tasks in their workflow. With video creation becoming faster and easier, he says we’re going to see people in all industries gravitate towards video as the communication medium of the future.
Ad Campaigns
In 2019, you can expect to see a lot more marketers adopting AI for testing ad campaigns. There are a lot of pieces to an ad campaign,…
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