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Warner Bros./Time Warner Inc. obviously knew this was coming. They’ve tossed around Guy Ritchie’s King Arthur: Legend of the Sword for well over a year, presumably trying to find a release date where it could do the least amount of damage.
They knew what they should have known from the get-go, that a King Arthur origin story fronted by a generic non-movie star which (in the marketing) de-emphasized the fantastical elements and highlighted that “this wasn’t your father’s King Arthur” was absolutely doomed. It’s absolutely the kind of film that everyone complains about when they worry that mainstream feature films no longer matter in the popular culture. Just because audiences have heard of a property doesn’t mean they automatically want to see a movie version and/or see that property tossed into the “Hero’s Journey Prequel Origin” box.So with all that said, absent positive reviews or much in the way of buzz, King Arthur earned just $5.3 million on its opening day, including $1.15m in Thursday previews. That points toward a $14.5m debut weekend, which is horrific for a $175m production that already bombed ($1.5m Friday) in China. There is no silver lining. Warner Bros. needs to stop doing these kinds of films. It didn’t work for Jack the Giant Slayer, it didn’t work for Pan, it almost worked for Legend of Tarzan (which sold itself as a sexually-charged “perils of…
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