Visibility is hugely important to brands, which is why they want to see their logo everywhere, but there’s a price to pay for such widespread exposure, not just financially but ecologically as well.
As you can see below however, there’s a simple way to reduce these costs, and that’s by using less ink.
The idea, called Ecobranding, is a new conceptual experiment aimed at making brands more eco-friendly while at the same time saving millions of dollars in production costs. From McDonald’s and Apple to H&M and FedEx,…The post Popular Brand Logos Optimized To Be More Environmentally Friendly By Using Less Ink appeared first on FeedBox.