Author: Emily Ludolph / Source: 99U by Behance
DKNG duo Dan Kuhlken and Nathan Goldma, started out with rock-n-roll aspirations. Now, their otherworldly dreamscapes grace the posters of Dave Matthews Band, The Black Keys, and The National. DKNG will be hosting a breakout session at the 10th Annual 99U Conference taking place May 9-11 in New York City. Since our 2018 conference is all about overcoming creative challenges, we asked Kuhlken and Goldman to reflect on a creative hurdle and share how they navigated it.
“The most daunting challenge we have faced in our career was our first independent solo show. The concept was 50 different screen printed designs, each paying homage to a favorite TV show or film. We called the show ICON, which represented the iconic nature of the properties we were celebrating and the iconic style each illustration would encapsulate.
“Prior to this project, the largest series of prints we had ever tackled was… three. Creating 50 designs for a single event? That was completely new to us. Each design was as a limited edition of 100 prints. That meant 5,000 prints would have to be produced and ready to sell.
“We thought, ‘With enough time, creating the entire series will be manageable.’
“We allowed ourselves two years to create everything. But time went on, and we gave priority to more and more unrelated projects. When push came to shove, we realized we had six months remaining until the opening. And we only had a handful of designs completed. We had to…
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