Author: Trisha Leigh Zeigenhorn / Source: did you know?
This past year has brought us a broader understanding and increased awareness of important societal issues like bullying, suicides, and both sexual harassment and assault in and out of the workplace. There’s been plenty of focus on outing the perpetrators of these deplorable actions, but the movement to help prevent young boys from becoming a generation with the same struggles has had more trouble getting off the ground.
Gillette is a company that has hung it’s hat on appealing to men for years – though they make women’s products, their motto is “the best a man can get” – but their core demographic is chiming in with mixed reactions in response to their new ad targeting toxic masculinity.
Their brand director, Pankaj Bhalla, told the Wall Street Journal the company was prepared for controversy and wanted to put their stance out there for people to see.
“This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own. We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘boys will be boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”
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