Source: Dumb Little Man
Business is all about people and the relationships they build over time.
In this electronic age, buyers and sellers are no longer limited geographically as Internet businesses are transacted 24 hours a day.
How can merchants of goods and services duplicate the kinds of relationships that were built around neighborhood commerce?
Is it even possible?Start Building Relationship with Customers and The Money Will Come
More than ever, business people must consider the potential long-term relationship rather than the short-term sale. Taking care of customers over time builds trust, which is a strong predictor of future sales and valuable referrals.
People buy who you are and not what you do. Customers and potentials want to work with you because they like you. Kindness breeds success in a service-oriented economy.
You’re not selling but you’re solving problems. Listen to your customers and find out what they need. You may think you’re selling widgets, but what they’re really buying is a way to make their lives a bit easier.
Building long-lasting, satisfying customer relationships is not new, but electronic messaging and the Internet have introduced a brand-new spin.
The Ballgame Rules Are Changing
New technology has a way of sidetracking us from the tried-and-true. While many businesses acknowledge the need for a website, too many ignore the bigger picture — that a website is not just a brochure with links.
See Also: How to Create a Web Page: 5 Questions to Guide Beginners
It’s a place customer can go for information, entertainment or business transactions. They can get in touch with someone easily, quickly, and at less expense than before.
What’s a…
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