Author: Miss Cellania / Source: Neatorama
Before YouTube, before websites, and even before computer graphics made advertising as in-your-face as it is now, movies at your local theater were advertised in newspapers. Newspapers were printed with hand-set type, and graphics required their own custom-made print blocks.
KB Typesetting was one of the companies that made new print blocks for movie advertising images, which were send out to newspapers around the country, and then usually thrown away after the run of the movie was over locally. As movies became immortal and advertising became ephemeral, the rare print blocks that survived became highly collectible.That quaint little world of finite supply and demand was blown to smithereens—as thoroughly as the planet Alderaan—in November 1998, when DJ Ginsberg and Marilyn Wagner of Omaha were invited into the back room of a local store called Franx Antiques and Art. That’s where they first encountered a cache…
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