Author: Sofie Tapia / Source: Bored Panda
Start-ups are fragile and in the case of this dutch bicycle company so are their bikes. At $3,000 a bike, the VanMoof firm was losing a substantial amount of money on damaged deliveries – so they decided to change their packaging strategy. The first thing that probably comes to your mind as a solution to this problem is sturdier boxes or thicker insulation, but VanMoof came up with an even more elegant – and cheaper – idea.
h/t: twisted sifter
“We asked ourselves, what do Americans really love? What would prompt couriers to be delicate with a parcel?” Taco Carlier, VanMoof’s co-founder, told CNNMoney. “That’s when we thought of a flat screen TV, because our box is the same size and shape as that of a…
The post The Way This Dutch Bike Company Used Fake Packaging To Reduce Their Shipping Damage By 80% Is Genius appeared first on FeedBox.