Source: Dumb Little Man
Despite the cool factor, Americans have been slow to make the switch to digital wallets. As you might expect, younger consumers lead the way: Fifty-four percent of Gen Z consumers use digital wallets. Still, even though user numbers increased in all age groups in 2018, many are only dabbling in digital while holding on to their worn-out leather wallets.
What’s behind the reluctance? If you were paying attention to high school physics, you’ll remember that inertia is a powerful force.
A lot of it comes down to what we’re used to doing, and what we’re used to is handing over a plastic card. Scanning your phone or smartwatch instead is different, and human behavior is hard to change. Case in point: Only 31 percent of mobile payment users even remember to use their digital wallets when it’s an available option. It’s just not an automatic reflex at this point.
Changing How You Pay
In the not-too-distant past,…
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