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Jason Mayden: When Corporate America Doesn’t Buy that your Favorite Title is ‘Dad’

Author: Emily Ludolph / Source: 99U by Behance

Mayden is the creative CEO behind Super Heroic, a mission-driven business focused on providing quality play-performance footwear, apparel, and technology for children. Mayden will be speaking at the 10th Annual 99U Conference taking place May 9-11 in New York City.

Since our 2018 conference is all about overcoming creative challenges, we asked Mayden to reflect on a moment when he faced a tough decision and how he pushed through.

“The most daunting challenge I faced was transitioning from my position at Nike to the more purposeful role of full-time stay-at-home father. At the time, my son was facing medical challenges that were greater than the ones I faced designing products for athletes. So, I decided to step away and use my gifts and talents to help him heal, both emotionally and physically.

“I expected difficulties to come from the day to day tasks of being at home. But the real difficulties lay in the skepticism from my peers in the design industry. People had trouble understanding my choice to leave a prominent position in corporate America for the sake of the wellbeing of…

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