Author: Justin Pot / Source: How-To Geek
It’s not just you: Amazon’s search results are increasingly made up of paid product placements, listed as “Sponsored.”
Sometimes these results can be downright confusing. I searched specifically for Western Digital hard drives in the example above, only for the top two results to be products from competing companies.
These sponsored posts are increasingly common. Rani Molla, writing for Recode, outlines the search results for cereal:
The first three results, which take up the whole screen above the fold—everything visible before you scroll—are sponsored placements that appear as search results: Ads for Kellogg’s Special K, Quaker Life and Cap’n Crunch. (It’s similarly dramatic on mobile, where it takes up the entire first screen.) This is followed by a section featuring Amazon’s own…
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