As the dust settles from the momentous merger news that will eventually see Uber and Yandex form a new ride-sharing company covering six Eastern European markets, it’s worth taking a moment to dig down into the finer nuances of the deal.
We’ve already looked at how the partnership will help expand Yandex’s global footprint, but specific to the handful of countries where the new joint venture will operate, there was one conspicuous absentee: Ukraine, which claims a population of more than 45 million people.
The new Yandex / Uber combined unit — which is tentatively called “NewCo” but will eventually get a proper name — is going to operate in Russia, Azerbaijan, Belarus, and Kazakhstan, where both Uber and Yandex.taxi both operate already, as well as in Armenia and Georgia, which will represent entirely new markets for the Uber platform.
So why not Ukraine, which on the surface fits into the duo’s broader plans for the…
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