Author: Michael J. de la Merced and Andrew Ross Sorkin / Source: New York Times
Once, SoftBank was merely a big Japanese telecommunications company. Now, it is an international technology behemoth with a host of challenges.
It is joined at the hip to Saudi Arabia in the midst of the furor over a prominent journalist’s death. And it is fighting hard in Washington to win approval for the sale of Sprint, which it controls, to T-Mobile.
All that is reason to add a politically connected image-maker to its ranks.
SoftBank plans to announce on Wednesday that it has hired Gary Ginsberg, a former top adviser to Rupert Murdoch, as its global head of communications. He will be based in New York and report to Masayoshi Son, SoftBank’s founder and chief executive, and Marcelo Claure, its chief operating officer.
His hiring is SoftBank’s latest effort to address obstacles far beyond the business of technology. Mr. Ginsberg’s most recent job was at Time Warner, where he was in the middle of the fight to defend its sale to AT&T.
“He is a seasoned hand and one of the most experienced communications executives in the world who will be an asset to both SoftBank and our portfolio of global companies,”…
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