In 2017, it’s time for artificial intelligence (AI) to be part of your company’s strategy. More than 10 million Amazon Echo devices have been sold in the US alone and 1 billion people use Facebook Messenger each month. Consumers are slowly starting to embrace the tens of thousands of third-party skills, chatbots and mobile AI interfaces.
Brands have the opportunity to add their services to the growing list of popular platforms. However, many underestimate the complex journey that awaits when developing AI — especially considering how unique each brand’s bots, audience and optimal platforms can be.
It’s important to determine a smart approach and figure out how to develop the right skills for bots that translate into something useful for consumers. Each journey is different. As you consider building a product there are a few things to keep in mind along the way:
1. Choose the right platform for your assistant
Deciding which platform will work best is the first decision when building any product. While every interaction essentially comes down to a natural language conversation, different platform capabilities and usage scenarios dictate which platform makes the most sense for your brand.
There are many options out there today, and you may wonder if you need to be on every platform.
Ask yourself these questions as you start to consider where to build your assistant:
- Audience: What demographics and geographies apply to the intended users?
- Context: Is the product intended for individuals or multiple user conversations?
- Capabilities: What does the product need to do?
- Type of task: How much input is needed to successfully complete a task, how long will that take and can it be accomplished hands-free?
If you are working on a productivity tool, for example, you may pursue Slack. For hands-free tasks, perhaps use Alexa or another voice platform.
2. Screens and speakers are two different things
Before building, it’s important to understand the nuances between voice and screen assistants. There are distinct requirements for each and it’s important to put the right pieces into play.
Voice assistants try to mimic an actual human…
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