, an online marketplace that serves as home for offline boutiques, has raised $10 million in a series A round of funding led by BGF Ventures, with participation from Index Ventures and Octopus Investments, among other return investors.
Founded out of London initially as Streethub, Trouva launched in 2015 as a centralized hub for smaller independent merchants to showcase their wares to online shoppers, including men and women’s fashion, homewares, and more.
Online marketplaces are key components of the “digital economy,” with well-known companies such as Uber, Amazon, and Airbnb building billion-dollar businesses through connecting buyers with sellers. The concept has infiltrated all manner of industries, and we’ve seen some significant investments in marketplaces covering logistics, local buy-and-sell platforms, niche online auction houses, recruitment, arts and crafts communities, and…
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