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Rihanna’s Criticism Sinks Snapchat Value by $800M

Author: Marc Schneider / Source: Billboard

The pop star condemned the app over a third-party ad that appeared to make light of domestic violence.

Shares of Snap are down for a second straight day after the social media giant received pointed criticism from Rihanna over a third-party ad that appeared to make light of domestic violence.

On Thursday, Snap shares plunged nearly 4 percent, wiping out roughly $800 million from its market value, according to The Wall Street Journal and CNN, and during Friday trading the stock has slid another 1-2 percent.

Snapchat came under fire earlier this week after users noticed an ad for the mobile game “Would You Rather?” which offered up two options — “Slap Rihanna” or “Punch Chris Brown” — that reference Brown’s 2009 assault of his then-girlfriend prior to the Grammy Awards. Later that year, Brown pleaded guilty to felony assault and received five…

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