Author: Marty Swant / Source: Adweek Online
Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram Stories to criticize its rival.
The ad, a promotion for the mobile video game “Would You Rather,” posted animations of Rihanna and Brown, asking users if they’d rather “slap Rihanna” or “punch Chris Brown.
” (Brown pleaded guilty to assaulting Rihanna to the point of hospitalization in the 2009 incident.) Today, Rihanna broke her silence via Instagram Stories—a statement in itself, considering the similarities between the two platforms—highlighting the problematic nature of the ad as it relates to domestic violence.Rihanna responding to Snapchat’s ad. I can’t believe they did this. pic.twitter.com/TpHQIXTm4j
— Gennette Cordova (@GNCordova)
“Now SNAPCHAT I know you already know you ain’t my fav app out there!” Rihanna wrote. “But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV victims and made a joke out of…
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