As experience design manager for Airbnb, Steve Selzer doesn’t fear friction; he embraces it. Avoiding friction means removing “opportunities for serendipity, confrontation, and personal growth,” says Selzer. In his 99U talk, he not only outlines how his team navigates friction they encounter, but how they strategically create it.
Steve Selzer is a designer, manager, and creative leader at Airbnb. Over the last decade, he has led design for a broad range of companies — from startups to Fortune 500 companies spanning education, finance, entertainment,…
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