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Beaujolais Nouveau

Source: Atlas Obscura

Bottles of Beaujolais Nouveau in Sonoma, California.Bottles of Beaujolais Nouveau in Sonoma, California.
Bottles of Beaujolais Nouveau in Sonoma, California.

Probably no wine is released to more fanfare than Beaujolais Nouveau. This fruity, gluggable wine made from the red Gamay grape is famous for being the first variety released after every year’s harvest in France’s Beaujolais region.

While most wines, even fresh whites and rosés, are released sometime during the year after they’re harvested, and red wines sometimes even years after that, Beaujolais Nouveau is released specifically on the third Thursday of November at exactly 12:01 a.m. to much carousing, festivities, and, of course, drinking.

That hard-and-fast release date isn’t the only thing that makes Beaujolais Nouveau unique. Despite how quickly it’s rushed out to restaurants and wine shops all over the world for its festive release, and the fact that it’s fairly inexpensive, the wine is made through the kind of slow, traditional process…

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