Author: Lucy Purdy / Source: Positive News
Companies who sign up to The Lion’s Share scheme will donate a percentage of their advertising spend to conservation and animal welfare projects
Wildlife presenter David Attenborough is urging advertisers to donate to conservation and animal welfare projects when their ads feature animals.
He is backing a new initiative called The Lion’s Share which will see partners contribute 0.5 per cent of their spend to the fund for each advertisement they use that features an animal.“Animals are in 20 per cent of all advertisements we see. Yet, they do not always receive the support they deserve. Until now,” said Attenborough. “The Lion’s Share shows that by making a small difference today, we have an opportunity to make an unprecedented difference tomorrow.”
The Lion’s Share is an idea that is as innovative as it is simple, and which will make a real impact on the future of animals, their…
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