Author: Trisha Leigh Zeigenhorn / Source: did you know?
Back in 2017, Netflix CEO Reed Hastings made a statement on password sharing, one that encouraged sighs of relief around the world.
“We love people sharing Netflix. That’s a positive thing, not a negative thing.”
Why? Companies like Netflix, Amazon (for their Prime membership) and many others consider password sharing a free way to introduce their services to new customers – or at least, they have in the past.
But at the 2019 Consumer Electronics Show, a UK startup called Synamedia unveiled an AI-driven tool that can help streaming companies track their users’ account behavior, and use that information to decide whether passwords are being shared more widely than is profitable.The “Credentials Sharing Insight” picks up on unusual or extreme patterns on streaming service accounts that suggest oversharing, while weeding…
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