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Sonos files to go public as it amps up its speaker game

Author: Napier Lopez / Source: The Next Web

Sonos files to go public as it amps up its speaker game

Sonos is preparing for an IPO, filing to go public with the SEC. The company set a placeholder value of $100 million, although that number could change before the IPO.

The filing gives us our best look at Sonos sales so far. The company made nearly $1 billion in revenue in the past fiscal year, although it had a net loss of 14.

2 million.

Sonos cited its net losses and competition from the likes of Apple, Amazon, and Google as potential risk factors, noting how it depends on these companies for some of the features its own speakers provide.

On the other hand, Sonos notes its brand loyalty and satisfaction as an asset: 61 percent of customers own more than one Sonos product,…

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