While smoking rates are on the decline in some countries, there will always be those who’ll never quit the harmful habit—and cigarette butts will likely remain an eyesore, littering the world.
That’s why this company is trying to minimize the negative effects of smoking by selling biodegradable filter tips that plant seeds, instead of creating litter.
Karma Tips was created by ex-advertising representatives Chetana and Ved Roy of Bengaluru, India. Ved first got the idea for Karma Tips when he was working with a tobacco company and he learned about the list of chemicals found in commercial cigarette papers. The couple, who has worked for dozens of corporate giants in the past, quit their jobs so they could pursue creating low-impact cigarette materials.
Their handmade filters are 100%…
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