Author: Derek Beres / Source: Big Think
- E-cigarettes reduce the amount of nitric oxide being produced, increasing the likelihood of heart damage.
- Vaping might be “healthier” than smoking traditional cigarettes, but as more research continues to be published, e-cigs are certainly not being shown as “healthy. ”
- Juul’s recent removal of flavored pods from retail outlets was pre-empting forthcoming FDA regulations.
The notion that e-cigarettes are “healthier” than regular cigarettes quickly created another billion-dollar industry. The public imagination in the Information Age allowed for such quick transmission of data, even if these data were bogus. It was bad enough that adults were hooked—good enough for non-smokers, who no longer had to deal with toxic fumes trailing smokers. Then kids started getting hooked; the song changed.
By this fall, nearly 20 percent of middle and high school students have partaken in vaping. The e-cig industry was relying on a lack of credible research, not a surplus of honest studies. A “smaller concentration of toxic substances” does not negate harmful effects; it might reduce them, at best. Forget the addiction question, people simply transferred their cravings to another device, or, worse, an entirely new category of smokers were indoctrinated by flavors like Mango Mangue, Gummi Bear, and Blue Raz Cotton Candy.
Under public pressure, Juul, which controls 70 percent of the e-cig market in the United States, announced it would stop selling most flavored pods in retail outlets, pre-empting FDA plans to tighten regulations on teen smoking. Juul Labs is dedicating $30 million to independent research to battle this trend (transparency about the studies and researchers are hopefully forthcoming; corporations sponsoring research rarely works out well for the public). Their move is equivalent to Nestle launching an anti-sugar crusade to combat youth obesity.
The reality is Juul would have had…
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