На информационном ресурсе применяются рекомендательные технологии (информационные технологии предоставления информации на основе сбора, систематизации и анализа сведений, относящихся к предпочтениям пользователей сети "Интернет", находящихся на территории Российской Федерации)

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What Creative Visionaries Do That Most People Overlook

Author: Jay Acunzo / Source: Adobe 99U

A depiction of a person with clouds expanding from his or her head

We keep thinking that visionaries have the ability to see the future. We’re wrong.

“You keep using that word. I do not think it means what you think it means.”
So spoke the character Inigo Montoya in The Princess Bride. While Montoya was referring to the word “inconceivable,” he may as well have added another word to the list: “visionary.

As a society, we adore creative visionaries. We follow them on social media, praise them in blog posts, and eagerly listen to them on podcasts. In this influencer-obsessed era, we’ve reached Peak Visionary, creating idols out of people whom we believe can see the future. .

But that’s where we’re wrong. Visionaries don’t see the future; their magic is that they’re able to see the present while the rest of us are busy looking at the past.

While researching for my book, Break the Wheel, I stumbled on a psychological issue which causes most of us to base our thinking on the past instead of the present. It’s called “cultural fluency,” which is your behavior when the world unfolds as expected, based on past precedent. When someone shrugs and explains, “That’s just how we do things around here,” they’ve fallen victim to this form of mindless decision-making triggered by cultural fluency.

On the other hand, those “visionaries” we admire are more willing to question conventional wisdom. They understand that best practices are lagging indicators, and so they ask, “What if we made decisions based on leading indicators instead?”

Sure, an innovative thinker can more easily extrapolate their ideas from today into the future, but it’s only because they start by understanding the present so intimately. Like building a skyscraper, their foundation is strong enough to support the heights they reach. Meanwhile, we’re too reliant on details pulled from a bygone moment instead of updating our knowledge using our present context.

“Despite how innovative a supposed ‘visionary’ seems, we need to embrace the truth: Innovation requires clarity, not prescience.”

We often learn of great artists, builders, and scientists who were rejected by their peers only to be revered today. We conclude, “They were ahead of their time.” But consider that their contemporaries were merely stuck in the past. History shows us that it might take decades, even centuries, for people to look back and say to themselves “Ya know, that fella was really onto something. Maybe that whole ‘clasp him in chains’ thing wasn’t the best move.”

Weren’t people from olden times so silly? Yes. But we’ve only gotten goofier today. It’s easier than ever to base our decisions on the past thanks to the endless amounts of supposed “right answers” shared publicly online. In the end,…

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