The slanted, all-red, CNN-like logo was unveiled in Abu Dhabi on Sunday after being implemented by company owners Liberty Media, in collaboration with marketing director Ellie Norman and ad agency Wieden + Kennedy. Though Norman later commented that feedback on the new look had been ‘incredibly positive,’ a quick trip to the Internet proves somewhat the opposite.
Long-term F1 fans are crucifying the shift in aesthetics, calling the new logo ‘amateurish’ and comparing it to a leaky faucet. Even four-time F1 champion Lewis Hamilton reportedly ‘liked the old one…The post Formula 1 Just Changed Their 24-Year-Old Logo, And Here’s How The Internet Responded appeared first on FeedBox.