Author: Dean Takahashi / Source: VentureBeat
Ubisoft announced that Tom Clancy’s The Division has reached more than 20 million players on the second anniversary of the online shooter’s release. At about $60 per game, the retail sales of The Division probably add up to about $1.2 billion, not counting revenues from expansions or other live events. That’s an amazing outcome for a game that went through a huge hype cycle, encountered bugs and other disappointments at launch, and then went through overhauls that got it and audience back on track.
Ubisoft introduced The Division in March 2016. It had a compelling story, set in New York City during the break out of a global pandemic known as “The Dollar Bill Flu.
” Since that time, Ubisoft said 500,000 players spent more than 400 hours in The Division, and they brought 549,939,300 rogue agents (those who shoot other players) to justice. About 66 billion nonplayer characters died. The Underground area got 160 million visits, and players cleared it 69 million times. On average, 161,000 agents die every hour in the player-versus-player Dark Zone.Ubisoft also launched expansions including the Underground, Survival and Last Stand, and that helped build the overall audience. To keep it…
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