Source: Dumb Little Man
The fitness industry is evolving. In the old days, people would get a gym membership, go a couple of times per week, and that was that. Now, being fit is no longer just about the state of your body. It’s a lifestyle.
Wearable technology companies such as Fitbit are capitalizing upon this heavily.
In fact, over $10 billion is spent every year in the United States on fitness equipment alone.This means there’s a market for people who believe they have something unique to offer the fitness community. Here’s how you can start developing a fitness brand.
Determine Your Niche
The first step in starting your fitness brand is to determine your niche. This basically means you have to decide on a specific product line or target audience. But wait, wouldn’t you want to appeal to as many consumers as possible?
While this idea might make sense in theory, it doesn’t always work. If your fitness brand is super broad, you’re going to be in competition with the likes of Amazon, Dick’s, and other major online retailers. Unless you have something to differentiate to offer, you will likely get buried in this competition.
For most people, it makes more sense to narrow your niche. Start with fitness as a whole and think about your specialties.
Maybe you’re an expert in calisthenics and want to supply premium body weight training tools. If yoga is your thing, you could develop a line of custom yoga mats. Think about a…
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