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VR and AR aren’t just for games. It offers consumers a new way to engage with your brand. Why should you care and how can you start? Register now for this VB Live event, where we’ll unveil the results of our massive VB Insight consumer study on the future of VR and AR.
A recent Worldpay survey of over 16,000 consumers across the world revealed that while only only 24 percent of them have managed to get their hands on VR technology, 37 percent of them also believe that it’s coming into the mainstream, and will become entwined with our daily lives.
The exciting news for businesses: 65 percent of those consumers believe the technology could change the way they shop. And while consumers are interested in seeing VR appear in retail locations, what they really want to get their hands on is an exciting, more interactive way to shop online, making analysts predictions come true: The immersive shopping experience will become the next need-to-have to stay competitive.
That means when virtual reality and augmented reality is completely integrated as a consumer-level technology, it has the potential to shake up the retail…
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