Author: Matthew Michaels / Source: Business Insider
- Megyn Kelly has a three-year, $69 million contract with NBC, but her show’s ratings are lagging.
- “Megyn Kelly Today” averages about 2.4 million viewers. “Live With Kelly and Ryan” reaches an audience of 3 million in the same time slot on ABC.
- Tamron Hall and Al Roker, the hosts who previously had her time slot,made less than half of Kelly’s salary with higher ratings.
NBC poached Megyn Kelly from Fox with a three-year contract for $69 million, but her ratings are not consistent with what is expected from that level of network investment.
“Megyn Kelly Today” premiered in September 2017 but has yet to find its audience for its 9 a.m. weekday slot.
The Wall Street Journal reported that Nielsen data shows Kelly averages 2.4 million viewers a day. Kelly’s ratings are low in every regard: compared to her own viewership at Fox, compared to her competitors in the same time spot, and compared to her predecessors at NBC.
During Kelly’s last year at Fox News, “The Kelly File” averaged 2.7 million viewers despite being…
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