Adobe Analytics Cloud can now track the performance of voice-enabled intelligent assistants like Alexa, Siri, Google Assistant, Cortana, and Samsung’s Bixby, marking the company’s first foray into voice analytics and conversational computing.
Adobe chose to enter the voice space now, Adobe Analytics Cloud director of product management Colin Morris told VentureBeat, because improvements in speech recognition and increased adoption rates have brought voice computing to an “inflection point.
”Competition is heating up as companies like Google, Microsoft, and others continue to sell millions of smart speakers and invest in their intelligent assistants. Software development kits are bringing Alexa and Google Assistant and the like to more devices, from Samsung refrigerators to Internet of Things products and cars.
Amazon began to offer voice analytics in April, and Google’s Assistant points developers toward voice analytics startup VoiceLabs.
The difference in using Adobe Analytics Cloud, Morris told VentureBeat, is its ability to combine datasets and track a customer across multiple devices — from Alexa to the web to offline — thereby increasing the value of insights intelligent assistants can gather.
“We want to make sure we’re flexible and bringing in a lot of different types of data sources to round out what the full customer journey is because at the end of…
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