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The Brooklyn Startup Bringing Eyewear Manufacturing Back To America
Smart Company
Qwilr co-founders Dylan Baskind (left) and Mark Tanner (right)
Impressions matter. They are subconscious evaluations customers make about a startup and they happen reflexively. Within the first second, prospective customers form judgments about a startup based on its appearance and familiarity. The psychology of first impressions isn’t new to businesses. Companies have long acknowledged the importance of presenting themselves purposely. But this has predominantly extended to prominent marketing areas such as branding, positioning and communication.
There has been less focus on creating subtle marketing materials that cultivate positive impressions, particularly with things like business documents.
Australian startup Qwilr is a web-based tool that allows businesses to “replace PDF proposals, quotes, and presentations with interactive and mobile friendly web pages.” Operating a SaaS model, the platform allows users to create “good-looking documents” from built-in templates and customize them with live-editing tools. These documents, rather than being downloadable attachments, are presented as web pages — a medium positioned to be more technological intuitive.
In my conversation with co-founder and CEO, Dylan Baskind, he described how the product was inspired by the ubiquity of the internet and the underutilized power of documents on the web. “Ninety-nine percent of people and businesses have to tell their stories, make value propositions and convince people of a viewpoint. But these tools, the traditional document ecosystem, are predicated on the idea of documents as paper… the web is flexible and very, very powerful.”
Baskind wants to change the behavior of how businesses view document systems holistically. “Qwilr’s big idea is to completely blur the boundary between the web and documents. Our vision is to make the language of the web accessible to literally anybody, anywhere.”
The post Australian Startup Qwilr Is Breaking The PDF Mold With Its Web Savvy Business Docs appeared first on FeedBox.