Hulu aims to tap into retro-TV nostalgia by recreating the “TGIF” block of Warner Bros. TV-produced family-friendly sitcoms that ran on ABC in the late 1980s and ‘90s.
Hulu has licensed all episodes of the original “Full House,” which was revived by Netflix last year as “Fuller House,” as well as “Family Matters,” “Step By Step,” “Perfect Strangers” and “Hangin’ With Mr.
Cooper.” The shows will become available on Hulu on Sept. 29.The streaming giant plans to promote the shows as a block to promote multigenerational viewing, as well as to introduce the shows to younger audiences. The block that ABC branded “TGIF” had a successful run with a blend of G-rated family- and youth-focused comedies that have become pop culture touchstones.
The deal for more than 800 episodes of “TGIF” sitcoms — dubbed internally as “TGIH” (H for Hulu) — comes on the heels of Hulu stepping up its pursuit of rerun rights to hot recent shows such as NBC’s “This Is Us,” Starz’s “Power,” Showtime’s “Homeland” and FX’s “Atlanta.”
The licensing of the “TGIF” shows as a group reflects Hulu’s efforts to carefully curate the library offerings in its vast archive of shows. With so many linear and digital platforms vying for viewer attention, the streamer has to look for ways to stand out and appeal…
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