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Benefit’s New Inclusive Campaign Is a Giant Leap for the Beauty Industry

Author: kaylacurrier / Source: buzznet

David M. Benett / Contributor

Benefit Cosmetics, known for products like Benetint and Hoola Bronzer, is making headlines for something other than its beauty products today.

The cosmetics company hired Kate Grant, a model with Down Syndrome, for their latest campaign, and of course, everyone is in support of the decision.

Benefit released the first image from its latest campaign on January 6 in which Kate models the Roller Liner liquid eyeliner. Following the warm reception, Benefit asked Kate to become an ambassador for the brand.

This past week, Kate’s mom, Deidre spoke to Metro about much this has meant to her daughter and the important message this sends to the beauty industry.

“She is paving the way for people coming behind her,” Deidre said. “Kate is aware…

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