Author: Khari Johnson / Source: VentureBeat
Pinterest is bringing full automation to Shop the Look, a feature that helps users buy products from companies that work with Pinterest, so you can, for example, buy a pair of jeans you see in a picture.
Previously, Shop the Look, which made its debut in 2017, was powered by artificial intelligence to find objects in Pinned photos that resemble products in stock from vendors, but included a human in the loop for curation.
The automated Shop the Look will begin with the home decor category.Full automation for Shop the Look also moves the company closer to its goal to make the world pinnable.
Altogether, Pinterest users have made more than 175 billion Pins. Full automation for Shop the Look has led to a 22.5x growth in Shop the Look coverage across Pins and products, and in early testing has led to a 7 percent lift in engagement with Shop the Look, a company spokesperson told VentureBeat in an email.
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