Are You Ready For The New Rosé?

Are you ready for the rosé revival?

Once associated with sticky sweetness, today’s rosé ranges from dry to sweet and everything in between. You can get it with bubbles, without bubbles, and from just about every major wine-producing region of the world.

Since summer is a prime rosé season, it’s time to brush up on your knowledge.

Here’s a quick rose wine guide to help you get the best wine experience.

Why Is Rosé Making A Comeback?

Once seen as the syrupy-sweet option for the unrefined palate, rosé is now popular among wine connoisseurs who want to enjoy the full spectrum of what this varietal has to offer.

Currently, rosé accounts for only 1.5% of wine produced. It’s rapidly growing in popularity, accounting for 1 out of every 36 bottles of wine sold in the United States.

Between 2016 and 2017, sales grew by 53%. This variety is now worth $207 million a year. What’s more, sparkling rosé is growing twice as fast as the rest of the sparkling wine category.

There are a few factors that have contributed to the recent rise in rosé’s popularity.

The Provence Wine Council began to promote rosé on promotional tours. Magazine articles started touting rosé as the next big drink and popular rappers and musicians started showing steady support.