Author: Robby Berman / Source: Big Think
- Schweppes commissioned research into how often women are touched by strangers
- A sensor-equipped dress designed by Ogilvy captured the party experience of three women
- The experiment confirms for men what women have known all along
Women around the world have long reported that men, strangers included, touch them all the time without permission, much less an invitation.
Even when asked not to. It’s a particularly invasive form of objectification. Isn’t everyone supposed to be entitled to personal space? Schweppes contracted their advertising agency, Ogilvy, to conduct some research to see if this is really such a common occurrence. The short answer is yes, and to a degree that, while stunning to men, certainly comes as no surprise to women: Three women took turns attending a party in Brazil and were touched 157 times in just 3 hours and 57 minutes!The post Smart dress groped 157 times in under 4 hours appeared first on FeedBox.