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In the next 7 years, true augmented reality will not become mainstream anywhere except the automotive industry — and here’s why.
Despite the explosive growth, AR software and content is now mostly created for small-screen devices: smartphones and tablets.
True AR presumes that virtual objects will be integrated with the real environment and visible at various depths in your field of view — not only on the screen surface. Thus, for true AR to hit mass market, the industry needs a rich app and content ecosystem and hero device(s) capable of handling it. And the hardware is nowhere near ready.Platforms like Apple’s ARKit only prove the lack of advanced hardware for true augmented reality. Developers rely on the smartphone screen as the main (if not only) means to deliver AR. Wearables are not really an option either. It’s almost impossible to shove the high-rendering performance, convenience, and good quality wide-angled picture of real AR into a small form factor.
If smartphones, tablets, and wearables are not ready for true AR, non-wearable…
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