The way we create and consume visual content has changed significantly with the advent of both digital and mobile cameras. Today, algorithms bring on the next wave of innovation and evolution in the space.
AI technologies are increasingly good at classifying, organizing and understanding images, changing the way both brands and creators think about visuals.
Sourcing visuals at scale
Cheaper and faster hardware, along with an abundance of rich data sets, has led to the visual computing revolution this past decade. Technology alters the entire creative process: ideation, shooting, editing, distributing, and discovery. The gap between mobile cameras and professional gear is quickly decreasing, giving everyone the ability to create photos and get their photos discovered. Pictures taken on iPhones are now used on the covers of magazines and in ads, so quality is no longer a barrier — and mobile cameras get better with every release. In a world where each photograph is competing for attention, how do we ensure that we don’t miss out on great content buried among noise?
This task is moving beyond the human scope of effort. A person simply cannot sort through the countless photos uploaded each day. At the stock photo service EyeEm, we’re using AI to help solve this problem. Our researchers and curators trained our algorithm to understand which photos are commercially viable and which aren’t. The only way to handle the huge volumes of content while ensuring that…
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