Author: Dean Takahashi / Source: VentureBeat
People spent an estimated $55.8 million on mobile games in the U.S. App Store and Google Play on November 23, making Black Friday 2018 the single largest day for the category in history, according to measurement firm Sensor Tower.
It shows that the same excitement around Black Friday spending with other kinds of holiday shopping has come to mobile games.
Combined U.S. gaming revenue across both stores grew 23.8 percent from Black Friday in 2017, compared to the 23.4 percent it grew between 2016 and 2017, Sensor Tower said.U.S. player spending on Apple’s App Store accounted for most revenue on Black Friday, reaching an estimated $35.2 million or 63 percent of the total. On Google Play, players spent $20.6 million, or 37 percent of all gross revenue for the day.
Sensor Tower said mobile game revenue on the App Store grew 23.3 percent year-over-year, while on Google…
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