Source: Good News Network
After wildfires tore through northern California in November, this brewing company was determined to help – but they never expected the flood of fellow-brewers who would quickly follow their lead.
Sierra Nevada Brewing Co. created a special IPA called Resilience—with the intention of donating all of its proceeds to benefit wildfire victims.
The company, which is based out of Chico, near the devastated town of ‘Paradise,’ hoped to garner additional donations by asking other brewers to sell Resilience to their customers.When the company launched the new India Pale Ale in November, they expected maybe 300-400 California brewers to participate. By the time the beer was made available…
The post Millions of Dollars Set to Benefit California Wildfire Relief After 1,500 Brewers Serve Up Special Beer appeared first on FeedBox.