There’s a good chance that you’ve never heard of NationBuilder even though it might be one of the most influential services on the internet.
The political software and platform is used by politicians of all stripes to build their websites, manage email campaigns, and raise money.
One of its more notable clients is President Donald Trump. Indeed, the company is making a massive impact on U.S. politics.But over the past year, it’s also been playing a growing role in European politics, having been notably used in the Brexit campaigns. And, capping a remarkable run on this side of the Atlantic, NationBuilder recently played a central role in helping Emmanuel Macron’s insurgent political party “La République En Marche!” secure a legislative majority that was as improbable as it was massive.
“France took us a little bit by surprise,” said Toni Cowan-Brown, vice president of European Business Development at NationBuilder. “Even just a month before the legislative elections, En Marche! didn’t have the names of all their candidates.”
On June 18, En Marche!, a party that didn’t exist a year earlier, won 361 seats in the 557-seat parliament.
Read More: Meet the presidential candidate who’s using the internet to re-invent French politics
Certainly NationBuilder can’t take all the credit for that win. But its work with En Marche! offers a good peek into how political campaigns are continuing to evolve in the internet age.
If you recall, President Obama won huge kudos for the digital savvy of his 2008 campaign.
Los Angeles-based NationBuilder was founded in October 2009 by CEO Jim Gilliam with the notion of making many of those same tools more widely available.The platform launched in April 2011, and by last year it seemed to be everywhere, as the internet, email, and texting have become de facto tools.
For many candidates, particularly those who lack staff or technical skills, managing a digital presence can still be a big…
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