Author: Eric Ravenscraft / Source: reviewgeek.com
You might know about Roku’s hardware. We tend to recommend it a lot. Roku’s ad business is less well known, but it makes even more money than hardware sales do.
In case you’re not aware, Roku tracks your viewing habits and shares some of that data with the Nielsen ratings company, but mostly uses it to serve you ads.
In the past, Roku’s hardware sales have been a bigger business than the ads, but as of Q1 2018, Roku made $75.1 million in ad sales and fees, but only $61.5 million in hardware sales. This is…The post Roku Makes More From You On Ads Than Hardware Sales appeared first on FeedBox.