Author: Karl Smallwood / Source: Today I Found Out
Jeremy R. asks: I wanted to know what the point of the crazy clothes you see at fashion shows is? Does anybody actually buy these?
Fashion is an evolving beast with the fashionistas of the world endlessly attempting to create impossibly fabulous and unique new outfits for fashion shows.
A commonly seen element of such outfits is that they’re often impractical, unwieldy and, to the layperson, hilariously bizarre looking. So why don’t fashion shows just show off clothes people might actually want to wear, instead of going with outlandish outfits?It turns out, although not as popular as runways shows intended to show off the latest so called “high fashion” pieces, Prêt-à-Porter (literally, “ready-to-wear”) shows are held every single year by most of the top brands in fashion. Said shows, meant to show off what’s going to be “hot” next season, invariably feature regular items of clothing and outfits mostly identical to what we, the customer, will eventually be able to buy in stores, or at least, some version of them. The fashion show pieces usually have a few minor alterations made to accentuate a given model’s figure, rather than being cut more generically for the average consumer.
Although popular within the sphere of fashion, these shows seldom receive the kind of high profile coverage Haute Couture fashion gets in the press- a fact that segues into one of the key reasons fashion at these particular shows is occasionally outlandish. The truth is that most of the crazy outfits you see have one real purpose- relatively cheap advertising.
It turns out that creating a dress that looks like it belongs in Lady Gaga’s closet and featuring it prominently in a fashion show is a relatively inexpensive way to get eyeballs directed toward a particular designer’s body of work, which of course is also akin to why musicians like Lady Gaga frequently pull the same stunt.
With regards to fashion shows, as Susannah Frankel, one time fashion editor for The Independent, states: “Although the more expensive shows may cost upwards of £500,000, they…
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