Source: Dumb Little Man
Nationally, corporations give more than $17 billion to nonprofits in charitable donations every year. But there are more ways to show your support to your local community than just by writing big checks.
Participating in your community’s events is another great way to show that you’re there and you’re willing to lend a helping hand whenever necessary.
A local event sponsorship, however, is a two-way street.Take it this way:
Your business stands to gain just as much from sponsoring a goat yoga festival as the goat yoga festival stands to gain from having you as a sponsor.
What Events Can You Sponsor?
For anyone who has participated in a weekend morning 5k run/walk or attended a local Little League game, he’ll be very familiar with the corporate presence. Branded t-shirts, signs, and fliers are often speckled with corporate logos from both large and small companies showing their support.
For many of these events, especially on the local level, having a corporate partner is essential to success. It’s definitely a two-way street.
Smart business leaders understand that community-wide success means growth for everyone and investing in the community is, by extension, investing in their own success. According to the 2017 Brand Muscle Effectiveness Index, the most effective marketing channels looked like:
- 84% hosting events
- 77% event booth participation
- 76% local SEO presence
- 69% sponsorship
And yet, most businesses aren’t taking advantage of these opportunities on a local level. The channels most used for marketing in businesses remain inadequate:
- 70% social media
- 44% email
- 42% digital ads
Benefits of Event Sponsorship
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