Taylor Swift‘s reputation era is starting off strong.
The first single off her highly anticipated new album, “Look What You Made Me Do,” is already breaking records. The sultry, eye-popping lyric video notched more than 19 million views on YouTube in its first 24 hours on the site, surpassing The Chainsmokers’ “Something Just Like This” as the most-viewed lyric video debut.
It also marks the biggest 24-hour debut for Swift herself, surpassing the 17 million “Bad Blood” record in 2015.
Meanwhile, Variety reports that “Look” shot to the No. 1 spot on iTunes within 30 minutes of release and went on to set the new global first day streaming record on…
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