Author: Chrissa Hardy / Source: Wise Bread
Entering the working world is particularly harsh nowadays, and twenty-somethings trying to juggle their student loan debt, possible credit card debt, and low wages understandably feel discouraged and exhausted. While debt can become isolating, it’s important to remember that you’re not alone, and The Latte Factor (available May 7), by best-selling author David Bach is the perfect companion for those struggling to make ends meet.
We had the honor of chatting with author David Bach about The Latte Factor, and he offered some additional financial wisdom for people young and old trying to manage their money.
Wise Bread: David, THE LATTE FACTOR, Why You Don’t Have To Be Rich To Live Rich is your 13th book. You’ve written nine consecutive New York Times best-sellers, including your most popular book, The Automatic Millionaire, which spent nearly a decade on the best-seller list. You have over 7 million books in print. Why this book now? Also, THE LATTE FACTOR is written as a parable. What made you, for the first time ever, want to write a story-based book?
David Bach: I’ve been wanting to write this book for well over a decade, ever since I went on The Oprah Winfrey Show with The Automatic Millionaire and shared the power of the latte factor on her stage. Since then, I’ve wanted to put out a short book that told a story people could read in 90 minutes to learn the most important principles about money.
I’ve always been inspired by parables and short books that are easy to read. One great example is The Alchemist by Paulo Coelho, which is one of the greatest books ever written. Other examples include Who Moved My Cheese by Spencer Johnson, who also wrote The One Minute Manager with Kenneth Blanchard. Those books have touched tens of millions of people all over the world. That’s my goal with The Latte Factor.
I want this book to inspire the 98 percent of people around the world who want to be smarter with their money, who want to buy their financial freedom, but because they’re living paycheck to paycheck, they don’t know where to start. I want this book to reach the 98 percent of people who wouldn’t normally read a book about money.
Even though I’ve sold 7 million books, I know I haven’t even scratched the surface of reaching the number of people who need to be reached. I believe this book, in particular, will connect with the 100 million young people in this country who are Millennials and Generation Z. These young people want to live the American dream, but many are starting to lose hope.Don’t get me wrong, this book also applies to the Baby Boomers. But I believe a lot of Baby Boomers will buy this book for themselves and then turn around and give it to their children and grandchildren because they know it’s so much easier to become financially free when you start young. The number one thing people always say to me is, “I wish I had known how to do this when I was younger.” I think this book will be a popular gift, especially around graduation time, and it’s written in such a way that even a teenager could understand the important financial lessons that are being communicated.
WB: The Latte Factor comes out on May 7. Before it’s even been released, what are some things that excite you about this book and its potential?
DB: As a matter of fact, the greatest personal satisfaction for me with this book has already happened, and that is I got my 15-year-old son, Jack, to read it. Keep in mind, he’s never read any of my other books because he’s not interested in them yet. Since The Latte Factor is a story, he gave it a shot and ended up reading it cover to cover in two days. When he finished it, he turned to me and said two things, the first of which was, “Dad, is this real?” He was pointing to a chart in the book that showed how a young person could have over $1 million by the age of 65 if they started saving at age 19.
I told him it was real thanks to the miracle of compound interest. His next question was, “When do I pay taxes on it?” I explained that with a traditional IRA account, he wouldn’t have to pay taxes on the money until he took it out. His eyes lit up at that point, and he asked, “How do I get one of these accounts? I can have way more than that because I’ll be starting at 15, not 19.” So, at age 15, my son is asking all the right questions and he’s motivated to be financially free because of this book. That’s a huge victory.
Another thing to know about this book is that it’s not just about money, which is where the second victory comes in for me. You see, this book is also about going after your dreams and the need to take risks to reach your dreams. When I asked my son the biggest takeaway he got from reading the book, he said, ‘When I got to the end of the book and read the story about your grandmother, I really thought about my life. I realized I’m going to need to take risks in life to go for my dreams.”
We recently decided to move to Florence, Italy, as a family. I gave my son the choice to come with us and he decided he would. Here’s what he said about that decision after reading the book: “I realized that not only was going to Florence the right decision, but it was really the right decision. If I had decided not to go with you, I think I would look back on my life later and my biggest regret would be not taking the risk to move to Florence.”
That blew me away. If my 15-year-old son can come away with those two lessons, I’ve achieved everything I wanted to achieve with this book. If this little book can do that for thousands, maybe even millions of other people, it’s just going to be incredible.
WB: Can you explain the latte factor for those who aren’t familiar with it?
DB: The latte factor is a phrase that has gone all over the world and impacted millions of people. I’ve talked about it in all of my books and shared it everywhere from Oprah to NBC, CNBC, CNN, Fox, and CBS. Everywhere I’ve gone and in every speech I’ve ever done, I talked about the latte factor. Here’s why: The latte factor wakes people up to the fact that you don’t have to be rich to live rich, which is the subtitle of the book. The latte factor shows you that small amounts of money can truly change your life.
When I first started teaching the latte factor, I told the story of a young woman named Kim, who worked at The Gap and didn’t believe she had the money to save. I showed her that by going through her expenses and cutting out her latte, muffin, and some snacks she was eating before lunch, she could save $10 a day. If she invested that $10 instead of spending it, she could be a multimillionaire by the time she retired. That little story went viral as I shared it over and over again all over the world. It woke people up to the fact that, in all likelihood, they do have the money to start saving.
Again, the key is that small amounts of money can change your life. Starting with $5 a day may not seem like a lot, but if you combine that savings with 10 percent annual interest, you’d have $948,611 40 years later. That’s the power of the latte factor.
WB: How does the latte factor play into the story you tell in the book?
DB: Throughout the book, you follow the journey of Zoey Daniels as she learns all these important financial lessons. Zoey is 27 years old, she lives in Brooklyn, and has a dream job working in the Freedom Tower as an editor for a travel magazine. It’s exactly what she wanted to do with her…
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