Author: Andrea Rosen / Source: 99U by Behance
The fanciful stop-motion animations of the studio Mighty Oak have bedazzled bows, bells, and confetti on clients like Bon Appétit, T Brand Studio, and Netflix. Mighty Oak will be hosting a breakout session at the 10th Annual 99U Conference taking place May 9-11 in New York City. Since our 2018 conference is all about overcoming creative challenges, we asked Mighty Oak’s Creative Director and Partner, Emily Collins to reflect on a creative hurdle and share how she navigated it.
“The most daunting challenge I’ve faced as a creative director has been learning to step away from the process of making. I am instinctively drawn to making things with my hands. As a kid, I drew and invented characters inspired by people with crazy shoes, dogs, and wild patterns. Mighty Oak focuses on hand-made work, so the temptation to create is abundant! At first, it was very difficult to pull myself away from executing on my own.
“The first time I stepped out of the weeds was for a project for Don Julio Tequila and the New York Times. It was the biggest team I had directed and I had to focus my energy on working with people and hearing their ideas. Our work is innately collaborative and needs a combined set of skills and hands. By reminding myself that we hire people for a reason and that I can not physically do all jobs helps keep micromanaging inclinations to a low for me (or at…
The post Don’t Get Promoted to Micromanager-in-Chief, Lessons From Mighty Oak’s Animator-Turned-Creative Director appeared first on FeedBox.